I&M provides engineering services, both on HW and SW domains,
to OEM and Tier1 companies in the automotive industry


HW/SW Design

  • Comprehensive HW design flow
    The company offers a complete support for custom hardware system design and development. It is able to lead internally the design process of the product, upon customer specifications, by means of advanced design tools (i.e. CAD/CAE) for simulation and electronic design of analog and digital circuits. We feel our experience would be particularly useful at the beginning of some new electronic control systems where requirements are still vague and several architectural options must be explored.
  • From prototypes to production runs
    Ideas & Motion leverages access to exclusive technologies and test facilities to support the development of advanced automotive systems through its local industrial partner (e.g. MTM/BRC). Hence it will be able to address the whole development process (HW/SW) for the requested cutting-edge applications, ranging from the design to realization of engineered prototypes up to limited production lots.
    See also Special Products.

IC Design

Smart driver for electro-actuators control: Ideas & Motion offers a remarkable support in the design of silicon integrated circuits for the control of electro-actuators, from the analysis of the requirements and the architectural exploration to the VHDL design. The validation phase could be sustained through the

realization of specific development boards, mainly based on FPGA and advanced microcontrollers. In particular Ideas & Motion has a profound know-how in the integration of smart drivers in automotive powertrain applications, thus covering the entire HW/SW spectrum.



The MC33816 is the result of the co-operation among Ideas & Motion, Robert BOSCH and NXP in the field of Application Specific Standard Products (ASSP) for powertrain applications and features:

  • Improved autonomous capabilities for e-actuator drives;
  • Flexibility due to micro-engines architecture;
  • State-of-the arte SW development tools;
  • Encryption for micro-code download over SPI;
  • Proprietary control functions;
  • Aggressive target cost.

The MC33816 is today the de-facto standard in the automotive domain for electro-actuators control, with annual volumes in excess of 12 M.

To learn more about MC33816 you can look at its product page.

Ideas & Motion has a top level expertise regarding regarding the MC33816 (and its derivatives) being the designer of the digital section of this family devices. We have delivered training regarding these devices and their use to most of the major users, including NXP, Robert Bosch and Schaeffler. Ideas & Motion was the developer of the MC33816 toolchain, so the training includes introduction on the MC33816 compiler, simulator and tracer. Ideas & Motion also has a huge expertise on all the MC33816 applications (direct injection, valve control, transmission, etc...), so the training can be focused on a desired application field.

The training can be customized according to the customer requests. To have more information about I&M training on MC33816, please refer to our training page.


Special Products

Ideas & Motion has the full capability, through its industrial partner (MTM S.r.l.), to access a state-of-the-art electronic assembly factory and then being able to develop their own products. A design methodology has been implemented in order to guarantee a seamless design flow from the electronic design, made at Ideas & Motion, down to the assembly and manufacturing of electronic systems at the factory.

Moreover Ideas & Motion relies on environmental test screening labs (e.g. humidity, temperature, vibration) and related reliability tests. Several systems have been designed and developed so far, covering different application domains: automotive (e.g. passenger cars and heavy duty), micro co-generation systems based on stationary methane combustion engine, air purification systems for industrial/domestic applications.